From Not the Bee
Oh man, this is glorious. Democrats are now paying people to convince their family and friends to vote left.
No joke. Look.
A group of Democratic strategists is trying to spread a novel organizing tactic in this year’s election. Technically, it’s called “paid relational organizing,” but it boils down to this: paying people to talk to their friends about politics. https://t.co/Lb7ZPA5glO
— POLITICO (@politico) April 8, 2022
Conversations with friends, family members or neighbors are more likely to earn a voter’s support than chats with a stranger at their front door, which is the traditional way campaigns have run paid canvassing programs in the past. And an important test case for deploying the strategy at scale came out of the Georgia Senate runoffs in 2021 when now-Sen. Jon Ossoff’s (D-Ga.) campaign, flush with nearly unlimited cash but only two months to spend it, used a paid and volunteer relational program to get people talking to acquaintances instead of strangers about the election.