Leaked Docs Reveal How China’s ‘Army Of Paid Internet Trolls’ Helped Censor COVID-19

 
by Raymond Zhong, Paul Mozur and Aaron Krolik, The New York Times, and Jeff Kao, ProPublica

In the early hours of Feb. 7, China’s powerful internet censors experienced an unfamiliar and deeply unsettling sensation. They felt they were losing control.

The news was spreading quickly that Li Wenliang, a doctor who had warned about a strange new viral outbreak only to be threatened by the police and accused of peddling rumors, had died of COVID-19. Grief and fury coursed through social media. To people at home and abroad, Li’s death showed the terrible cost of the Chinese government’s instinct to suppress inconvenient information.

Yet China’s censors decided to double down. Warning of the “unprecedented challenge” Li’s passing had posed and the “butterfly effect” it may have set off, officials got to work suppressing the inconvenient news and reclaiming the narrative, according to confidential directives sent to local propaganda workers and news outlets.

They ordered news websites not to issue push notifications alerting readers to his death. They told social platforms to gradually remove his name from trending topics pages. And they activated legions of fake online commenters to flood social sites with distracting chatter, stressing the need for discretion: “As commenters fight to guide public opinion, they must conceal their identity, avoid crude patriotism and sarcastic praise, and be sleek and silent in achieving results.”

Special instructions were issued to manage anger over Dr. Li’s death.

 

 

The orders were among thousands of secret government directives and other documents that were reviewed by The New York Times and ProPublica. They lay bare in extraordinary detail the systems that helped the Chinese authorities shape online opinion during the pandemic.

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At a time when digital media is deepening social divides in Western democracies, China is manipulating online discourse to enforce the Communist Party’s consensus. To stage-manage what appeared on the Chinese internet early this year, the authorities issued strict commands on the content and tone of news coverage, directed paid trolls to inundate social media with party-line blather and deployed security forces to muzzle unsanctioned voices.

Though China makes no secret of its belief in rigid internet controls, the documents convey just how much behind-the-scenes effort is involved in maintaining a tight grip. It takes an enormous bureaucracy, armies of people, specialized technology made by private contractors, the constant monitoring of digital news outlets and social media platforms — and, presumably, lots of money.

It is much more than simply flipping a switch to block certain unwelcome ideas, images or pieces of news.

China’s curbs on information about the outbreak started in early January, before the novel coronavirus had even been identified definitively, the documents show. When infections started spreading rapidly a few weeks later, the authorities clamped down on anything that cast China’s response in too “negative” a light.

The United States and other countries have for months accused China of trying to hide the extent of the outbreak in its early stages. It may never be clear whether a freer flow of information from China would have prevented the outbreak from morphing into a raging global health calamity. But the documents indicate that Chinese officials tried to steer the narrative not only to prevent panic and debunk damaging falsehoods domestically. They also wanted to make the virus look less severe — and the authorities more capable — as the rest of the world was watching.

The documents include more than 3,200 directives and 1,800 memos and other files from the offices of the country’s internet regulator, the Cyberspace Administration of China, in the eastern city of Hangzhou. They also include internal files and computer code from a Chinese company, Urun Big Data Services, that makes software used by local governments to monitor internet discussion and manage armies of online commenters.

The documents were shared with The Times and ProPublica by a hacker group that calls itself CCP Unmasked, referring to the Chinese Communist Party. The Times and ProPublica independently verified the authenticity of many of the documents, some of which had been obtained separately by China Digital Times, a website that tracks Chinese internet controls.

The CAC and Urun did not respond to requests for comment.

“China has a politically weaponized system of censorship; it is refined, organized, coordinated and supported by the state’s resources,” said Xiao Qiang, a research scientist at the School of Information at the University of California, Berkeley, and the founder of China Digital Times. “It’s not just for deleting something. They also have a powerful apparatus to construct a narrative and aim it at any target with huge scale.”

“This is a huge thing,” he added. “No other country has that.”

Controlling a Narrative

China’s top leader, Xi Jinping, created the Cyberspace Administration of China in 2014 to centralize the management of internet censorship and propaganda as well as other aspects of digital policy. Today, the agency reports to the Communist Party’s powerful Central Committee, a sign of its importance to the leadership.

The CAC’s coronavirus controls began in the first week of January. An agency directive ordered news websites to use only government-published material and not to draw any parallels with the deadly SARS outbreak in China and elsewhere that began in 2002, even as the World Health Organization was noting the similarities.

At the start of February, a high-level meeting led by Xi called for tighter management of digital media, and the CAC’s offices across the country swung into action. A directive in Zhejiang Province, whose capital is Hangzhou, said the agency should not only control the message within China, but also seek to “actively influence international opinion.”

Agency workers began receiving links to virus-related articles that they were to promote on local news aggregators and social media. Directives specified which links should be featured on news sites’ home screens, how many hours they should remain online and even which headlines should appear in boldface.

Online reports should play up the heroic efforts by local medical workers dispatched to Wuhan, the Chinese city where the virus was first reported, as well as the vital contributions of Communist Party members, the agency’s orders said.

Headlines should steer clear of the words “incurable” and “fatal,” one directive said, “to avoid causing societal panic.” When covering restrictions on movement and travel, the word “lockdown” should not be used, said another. Multiple directives emphasized that “negative” news about the virus was not to be promoted.

When a prison officer in Zhejiang who lied about his travels caused an outbreak among the inmates, the CAC asked local offices to monitor the case closely because it “could easily attract attention from overseas.”

Officials ordered the news media to downplay the crisis.

 

 

 

News outlets were told not to play up reports on donations and purchases of medical supplies from abroad. The concern, according to agency directives, was that such reports could cause a backlash overseas and disrupt China’s procurement efforts, which were pulling in vast amounts of personal protective equipment as the virus spread abroad.

“Avoid giving the false impression that our fight against the epidemic relies on foreign donations,” one directive said.

CAC workers flagged some on-the-ground videos for purging, including several that appear to show bodies exposed in public places. Other clips that were flagged appear to show people yelling angrily inside a hospital, workers hauling a corpse out of an apartment and a quarantined child crying for her mother. The videos’ authenticity could not be confirmed.

The agency asked local branches to craft ideas for “fun at home” content to “ease the anxieties of web users.” In one Hangzhou district, workers described a “witty and humorous” guitar ditty they had promoted. It went, “I never thought it would be true to say: To support your country, just sleep all day.”

Then came a bigger test.

“Severe Crackdown”

The death of Li, the doctor in Wuhan, loosed a geyser of emotion that threatened to tear Chinese social media out from under the CAC’s control.

It did not help when the agency’s gag order leaked onto Weibo, a popular Twitter-like platform, fueling further anger. Thousands of people flooded Li’s Weibo account with comments.

The agency had little choice but to permit expressions of grief, though only to a point. If anyone was sensationalizing the story to generate online traffic, their account should be dealt with “severely,” one directive said.

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