From DEI to D-I-E: How Trump Just Broke Corporate America’s Favorite Buzzword

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by Jeff Childers

Yesterday, President Trump ran more rings around his enemies while they were huffing and puffing trying to catch up. First up, the New York Times ran a terrific story headlined, “Trump’s D.E.I. Order Causes ‘Chaos’ Among Corporate Leaders.” Big business is becoming terribly aware of what I explained two days ago—Trump’s DEI-Devolving orders stretch far beyond the federal government. The sub-headline explained, “Trump’s executive order signals that private businesses and organizations could be investigated over their diversity policies.”

Under Trump’s order, “each federal agency,” the Times reported, “must identify ‘up to nine potential civil compliance investigations’ that could include publicly traded corporations, nonprofits and large foundations.” But … investigated for what?

The Times explained that anti-white employment decisions are no longer de rigueur:

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Perhaps not surprisingly, publicly traded corporations, nonprofits, and large foundations were also the worst offenders with vaccine mandates during the pandemic. This fact is significant now because their institutional jab-pushing misconduct erased any possible sympathy conservatives might have had for them at this point, and thereby making it politically possible for Trump to tip over the DEI tower.

It’s not just that Trump is issuing these orders, either. They are brilliant and clever orders. For instance, the Times recognized Trump’s masterstroke in selecting the exact number of nine investigations:

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As the article admitted, DEI’s fortunes have reversed with astonishing speed. “If you had asked me a year ago, I would have probably said don’t change it,” David Glasgow, an NYU Law School diversity professional, allowed. But, “I’ve become a little bit more convinced that the acronym may be unhelpful,” he admitted.

Between Trump’s election, the work of conservative anti-DEI activists, and now this capstone of an order sowing fear and chaos into both the federal government and big industry, the smugness has been slapped right off the face of woke diversity theory.

Trump figured out how to create massive social change and do it fast.

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