Media Matters isn’t worth sh*t
On Thursday, Media Matters For America published an article alleging that the social media platform X has been placing ads for major companies next to pro-Nazi content. “As X owner Elon Musk continues his descent into white nationalist and antisemitic conspiracy theories,” wrote Media Matters reporter Eric Hananoki, “his social media platform has been placing ads for major brands like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) next to content that touts Adolf Hitler and his Nazi Party.”
In response, major companies, including Disney, Warner Bros, Comcast, IBM, and Apple, have pulled ads from X in a blow to the company’s revenue.
However, according to the X Safety team, Media Matters’ report was done by making a fake X account and then curating posts and ads to manipulate the account’s timeline. “These contrived experiences could be applied to any platform,” X argues.
X’s analytics suggest that Media Matters repeatedly refreshed the timeline of the account it created to cause X to generate ads near hateful posts. The account, X says, saw thirteen times the number of ads a median X user sees.
According to X, in at least one instance, the Media Matters author was the only user to see a specific ad placement. “Of the 5.5 billion ad impressions on X that day, less than 50 total ad impressions were served against all of the organic content featured in the Media Matters article,” X Safety wrote.
Read the rest here