Obama re-election theme: Champion of the middle class [Reader Post]

The new “strategerie”

…increasingly, Obama and his aides have switched to a longer view, trying to focus attention on what they portray as the president’s defense of the middle class…The theme of giving the middle class a “fair shot” potentially works against whoever survives the demolition derby among the Republican hopefuls…The “fair shot” theme also provides a more positive message than previous Obama formulations, which some analysts saw as harder-edged attacks on the wealthy.