Ryan Holiday:
Imagine this was your job: you had to wake up every morning, read and watch what was going on in the world, and then, even if you didn’t actually feel this way — in fact, in spite of the fact that you didn’t feel this way—react with outrage about all of it.
Increasingly, this is the life of the blogger. Despite all the attention and traffic of Upworthy gets for being “positive” these days, outrage and indignation are and always will be pageview magnets. “Outrage porn,” as we’ve come to call it, checks all the boxes of compelling content—it’s high valence, it drives comments, it assuages the ego, projects guilt onto a scapegoat and looks good in your Facebook Feed.
With the exception of Valleywag, very few sites practice the art exclusively but every website, including Betabeat, knows it’s an easy way to get traffic. As Jezebel—a purveyor of the technique themselves—put it, 2013 was the year of “shaming.” Catching someone being racist or homophobic or misogynistic (or more likely, just old and dumb), accusing someone of being unfair, filming a mayor driving over the speed limit, and pointing out privilege are all great things to be outraged by or to “shame” people for. And that’s why they’re staples of the current media scene.
Let’s run down some of the big “outrage” stories of recent months: Vogue—a fashion magazine—did some minor photoshop on a Lena Dunham. Patton Oswalt was a bully after joking about the KTVU news prank on the Asiana Airlines crash. The Obama’s got another dog of the same breed, instead of rescuing a pitbull. Steve Martin was racist for a silly Twitter joke. The Onion doesn’t take its satire about rape seriously enough. A crappy horror movie is somehow one of the “most effective right-wing Christian films of recent years.” My favorite: Getting outraged over Gawker’s outrage about white privilege.
Are they really that upset? Or are they reaching? The topics are serious enough. There’s nothing to laugh at when it comes to rape or racism. But is that really what was going on here? Or do we wish it was so we can be upset?
Here’s a test: Say Alec Baldwin was a friend of yours, or a friend of your parents. If he’d said what he’d said in his farewell essay at dinner, in the course of a normal human conversation, would we have been this pissed off? Would any blogger have been outraged this way in person? Of course not. But blogging makes it possible—no, necessary—and the public follows along. (Ask Justine Sacco).
If you noticed, those links above are mostly from Salon.com—a site that’s grown addicted to outrage. So much so that they get outraged about basically anything, up to and past the privilege for white terrorists. It used be that sites like Salon.com had the moral high ground compared to right-wing pundits and demagogues like Rush Limbaugh…now they traffic in the same garbage.
Islam’s ”rage boy,” who used to be hired by one faction after another to whip up crowds a few years ago, must have been the root ideal for this.
I remember when bleeding heart liberals worked to find somebody to put on the front pages whenever a federal program was going to be cut.
But that morphed into a business.
Professionals have taken the places of all the real people who would be depicted as ”falling through the cracks.”
Now that is bypassed in favor of simple outrage.
None of the above are valid or logical responses to issues.
No wonder the Left uses them.