Marketing seeks to create images in our minds by relying on the creativity of a writer. Political marketing often involves the creation of myths, transforming an ordinary man into a heroic figure with selfless ideals who is willing to endure suffering to serve his fellow man.
This transformation of normal ordinary men into heroes of mythical figures has never been more obvious than the stories of our most recent Liberal presidents Clinton and Obama.
We were just subjected to a reelection commercial featuring former President Clinton explaining the potential fallout and risk for President Obama if the SEAL raid in Pakistan had gone horribly wrong.
Suppose the Navy SEALs had gone in there . . . suppose they had been captured or killed. The downside would have been horrible for him [Obama].
This was a unique opportunity for Americans to observe and compare our most notorious Narcissists, and watch one create the typical Narcissistic pool for all of us to admire the other’s reflection.
The myth of Narcissus is from the ancient Greeks. Greek Myths are stories that are a means to teach lessons of morality. If you will give your imagination a little freedom we will imagine the Myth of Narcissus in a contemporary setting.
Echo the Nymph was desperately in love with the handsome young hunter Narcissus, but he was proud and disdained all those who admired him, for he was in love with himself. Nemesis, a tricky god, directed him to a pool where he could observe his own reflection. From that point on, Narcissus spent all his time observing his own handsome features, unable to quit staring at his image and caring for nothing else, he eventually died by the pool. A flower grew where he fell and was to be known as the Narcissus.
While the American people have been dreaming of being loved and cared for by the object of their imagination, the harsh truth becomes more glaringly obvious with the passage of time, for the Narcissist exists for himself and only loves his own being.
Only Bill Clinton, the accused serial rapist who refused to kill or capture Osama and avoid the catastrophe that was 9/11, understands the strain facing the Narcissist Personality. For when he says:
“Suppose the Navy SEALs had gone in there . . . suppose they had been captured or killed. The downside would have been horrible for him [Obama].”
He reveals no empathy or compassion for the fate of those Navy SEALS; instead, he concentrates on the image of the president and the possible damage to that image. The lives of our heroes become inconsequential in comparison to the image of the Narcissist staring into the pool of self-admiration. Thus the capture or death of our SEALs can be an embarrassment for our leader who will need to recoup the losses of popularity in other ways.
Former President Clinton concentrated on portraying Obama as the wily Prometheus who risked stealing fire from Zeus to give it to mortal man. He thus risked the possibility of tragedy through this trial of personal sacrifice. For in the myth, Zeus was enraged with the theft and tied Prometheus to a rock on a mountain and during the passage of each day, an eagle ate his liver and each night his liver grew back, to be eaten again the next day. Oh, how Prometheus suffered for the crime of bringing the fire of Zeus to mankind: fire that was used only for warmth, cooking, and light. Prometheus became a man of constant sorrow for the crime of serving man. This is the fate Obama risked to serve his people. He was so near this position of constant sorrow that he needed to be pulled from the golf course during the commission of this service to mankind, lest the mission fail and he would be tied directly by a Zeus like boogeyman, supine on the mountain and the feathered beast allowed to savage his vital organs.
The personality of this same Prometheus has been a favorite reference for Karl Marx to portray the martyrs of Communism, representing those who suffer unselfishly for the cause of mankind.
True to form, the Narcissist views the world as it relates to him. Thus we have become inoculated to the “I” word and now are conditioned to view world events through the personal pronouns of Obama.
“Tonight, I can report . . . I directed Leon Panetta . . . I was briefed on a possible lead to bin Laden . . . I met repeatedly with my national security team . . . I determined that we had enough intelligence to take action. . . . Today, at my direction . . . I’ve made clear . . . Over the years, I’ve repeatedly made clear . . . Tonight, I called President Zardari . . . and my team has also spoken . . .These efforts weigh on me every time I, as commander-in-chief . . . Finally, let me say to the families . . . I know that it has, at times, frayed . . .”
In our personal lives, we tend to tire of people who see the world revolving around them and all to ready to overuse the personal pronouns in every conversation, but with Obama, we have been conditioned to excuse and overlook his boorish behavior.
Being programmed by these harpies of Madison Avenue to believe and accept the allusion of the strong leader who protects us from the evil of the world is a feature of being subjected to media. Most of the recent efforts Of the Obama marketers have been amateurish and obvious, but precious few of us caught the ambiguities of Clinton marketing Obama.
Sometimes, it is the utter audacity of the marketing ploy that creates the lasting impression. The vision of a man’s liver being eaten each day and of a maiden being raped by a God in the form of a swan are not easy to accept, but they have survived for 2500 years, and their story lines are still being used to teach and create allusions.
Unfortunately for Obama, the image of Narcissus is working against him, for Narcissus is his only enemy and it is his self-absorption that ultimately destroys him. The comparisons are all too obvious and transparent, and his adoring public like Echo grows weary of the self-absorbed man who loves himself above all others.