Federal “there oughta be a law” insanity… Congress passes critical legislation regulating… uh… TV commercial volume??

Loading


Maxell’s Chair Man – 1970’s “Is it live, or is it Memorex” commercial for Maxell audio tape products

Desperate to pass something, anything, Obama signed legislation governing the volume of TV commercials yesterday. You have to wonder if it’s Aprils Fools Day instead of Christmas with the title… “The CALM Act”.

Whew… thank heavens! Why they’ve ignored such a pressing issue for so long, who can say? OK, sarcasm stops dripping now.

Yes, folks. If they can’t shove thru Stimulus III via the continuining resolution, and pork up Stimulus II (the Bush tax extension) enough to their satisfaction, Congress wanted to have something to show while they’re not out Christmas… er, “holiday”… shopping. Enter HR 1084, a bill introduced by Dem Representative Anna Eschoo of California in February 2009. If such a bill weren’t embarrassing enough subject matter for the nation’s federal government to address, she got 90 of her Democrat cohorts to sign on as co-sponsors.

The Senate’s sister bill, S 2847 was introduced in the heat of the tax and spending debates on Dec 8th. Sponsor on that integral federal legislation was Sen. Sheldon Whitehouse, RI’s Democrat Senator, and his seven Democrat cohorts.

Voting? No records kept of the voice vote. Probably because everyone is too embarrassed to waste time on such nonsense…and they should be.

Now perhaps the Congressional types are locked up in their own little world, and away from real life America too much, and that’s why they don’t know that most of the new product lines for TV and home theatre sound have a compression feature that already prevents the “is it live, or is it Memorex?” hair whipping volume moment. But gee… I feel so much better that our Congress is on top of the cutting issues of the day. NOT!

Makes you wonder… did they try to sell this as a health mandate? ala the rightful government focus to insure the nation doesn’t experience hearing loss in their homes… LOL

0 0 votes
Article Rating
Subscribe
Notify of
59 Comments
Inline Feedbacks
View all comments

Headline on C-SPAN:
HOUSE DELAYS FURTHER ACTION ON TAX CUTS & JOBLESS BENEFITS BILL

So, thank goodness they could still do ”something……NOT!

Now, the Dems were behind this pulling of the tax bill.
But if the government is forced to shut down what do you want to bet it will be Republicans to get the blame?

Too complicated to use the mute button ehhh.

It’s worse than I thought for America’s ignorant people.

I wonder, can we get a mute button for the ridiculous play president.

And what will this crap cost?

What’s important is what it will cost the several thousand thousand private broadcast entities to comply, and then how that mandate affects price of services to the consumer that they pass along.

And you believe that drivel?

The INDUSTRY, the same people who want to make the volume of commercials louder than the surrounding programming, that says it will cost so much. You don’t think they have a vested interest in this do you?

Gee, maybe they should just try the Window Media Player as it, and most players, have sound leveling technology built in it. For free.

This law illustrates many things, but not necessarily what you believe it does. Both versions of the bill were introduced in 2009. Over a year for the Senate bill and a year and 10 months for the House bill. It shows how slow and inefficient the government is.

The sound level on commercials issue has been around for years – over 20 years. At that time the broadcasters claimed they couldn’t regulate sound levels because different technology was used to record live programming and commercials.

Digital ended any claim of the “recording technology” difference which was not accurate to begin with.

It may be a piece of fluff legislation, but look at it this way….. it took over 20 years for the government to respond to people’s concerns.

That is truly frightening.

Why not legislate …. VOLUME buttons …. !

@ louctiel, #4:

I agree. What you’ve called drivel is indeed drivel.

Advertisers shouting through a bullhorn have been an annoyance for years. I’m pleased that someone, with little fuss, has finally stuffed a sock in it on the public’s behalf. I also can’t help but think that the federal government has done these annoying idiots–who were apparently somehow missing the fact that remotes are equipped with a mute button–a favor. It probably won’t get punched quite so often.

Exactly Mata and Greg… Apparently the Dems don’t see the advantage of the appose-able thumb

MataHarley, I have nothing backwards.

The stations always claimed that they could not control the volumes of commercials because of the way the sound was originally recorded. There was no actual validity to that, but that is not the issue. TV stations want ads to be more successful so they can charge more. So when the CBO goes to the stations and the ad makers, of course they are all going to say “it is going to cost us lots of money.”

You may have been in the business but I happen to work with a sound/broadcast engineer from a local TV station. A simple call to him said the equipment was already in place from the digital transition. That is the current state of the business.

The idiocy of this happens to lie that they entertain regulating the volume of commercials as compared to content at all.

I am not sure that I am reading this right, but you appear to be advocating regulating speech as opposed to a simple technical solution.

If that is what you are saying, that is truly bizarre.

If a technical standard bothers you so much, I presume that you are for frequency bleedover , no 911 for cell phones, no standards for car tires, no building codes, no standards for fire systems, no standards for electrical devices, etc. I suppose you have no uses for noise ordinances of any type.

You want to know where it ends? It ends where Congress does the will of the people within the framework of the Constitution, and not the will of special interest groups who lie to Congress.

In this case, as in most things, a balance can be achieved.

@ MataHarley, #5:

Perhaps I’m not getting all of the technical aspects of this. My thought is that broadcasters can simply specify a standard limiting the dynamic range of audio tracks that advertisers will have to comply with. If advertisers want their commercials to be aired, they’d have to comply with the broadcaster’s requirements.

Wouldn’t compliance be relatively easy in the advertising production studio? Just a matter of setting the dynamic range parameters in the final editing process?

@ #10:

Sometimes a simple, straightforward law is all it takes to nail a problem. The federal “no call” list, for example, has virtually eliminated the telemarketers who were once driving me crazy. Prior to that the damn phone was ringing off the hook. My telephone is not their marketing tool.

Misreading on your part.

Poor writing on yours as you are the one that compares “levels” to “content.”

They have some in line anyway, but not for that purpose.

Welp, according to my engineer friend, they have them in place. The stations can set the levels for audio output automatically and keep them that way.

I know the same technology exists for radio and have actually seen it in use and used it. I can’t figure out why the audio of radio could not be handled the same way as the audio of television. In fact, I know it can….. and is.

The results can be extremely mutilated sound for one or the other of the two. It’s always taken a fine hand and touch to get the right compression levels without distortion, plus leaving any modicum of dynamics in the original sound.

In the days of analog audio, you are right. With digital audio, you are wrong.

Now I’m not really sure what your beef is.

Funny, I was thinking the same thing about you. I suspect that it is something that you just want to beat the Congress and the White House with, but I wouldn’t want to make that accusation without proof.

nor do you care if it costs broadcast stations additional equipment to comply

Costs for additional equipment they already have?

Either way, the stations, production houses and preproduction facilities ate it big time for the digital conversion mandate,

You do remember that it was the very people that you say “ate it” that pushed for all digital, don’t you? They were the ones saying that analog and digital was costing them more money so one standard needed to be made.

noise ordinances. Local… not federal.

Never been on a Federal reservation, have you?

State’s rights.

Broadcasts and the broadcasting business cross state borders. Federal jurisdiction.

Not even close to this in your analogy.

Jet engine noise, train standards, noise from interstate highways, …..

I can go on, but won’t.

I get what you are saying. You want this to be seen as some sort of overreaching Federal intrusion into people’s lives, when in fact it is perfectly legal and for many, it is a law that people want due to the deceptions of the industry you want to support.

Oh, and by the way, as you seem to like the way things are now without this technical condition in place, every time a commercial comes on, grab your remote and turn up the volume.

You won’t, and we all know why.

I am an electrical engineer with over three decades experience in audio processing (analog and digital) and television/radio design and analysis. Commercials are recorded at a standard level, and TV and radio stations typically use automatic volume leveling (AVL) controls to ensure that the volume of commercials does not exceed the maximum levels of broadcast content. The real problem is that commercial production companies strive to keep commercial volumes as close to constant as their content allows, so the commercials sound louder on average than a typical broadcast program that far a much greater dynamic range (difference between the softest and loudest segments.) Commercials have a very limited time frame in which to capture the audience’s attention, and volume has been the simplest and most effective method for doing so.

There are many ways to reduce the volume of commercial audio) and each broadcaster will have to choose the most economical band on its particular AVL processing. In some cases, the costs will be virtually nothing, but some broadcasters will need to spend tens of thousands of dollars for the necessary equipment. The decision depends on the actual wording of the new rules. For the record, broadcasters could have made the changes at any time, but the market didn’t scream as loudly as the sponsors whose commercials bring in the revenues. If lower volume commercials aren’t as effective (i.e. profitable) as before, sponsor’s marketing departments and commercial producers will have to come up with other ways to catch the attention of viewers/listeners. I’m pretty sure they will find ways to do so that will offend some people’s sensitivities.

I expect that the end result will be that commercials will still be louder on average than most broadcast programming, but they’ll not seem quite as loud as they do now. And people will still complain.

Jeff

A lot of us are still using TV sets that don’t stop the loud commercials, and we aren’t always near the “Mute” button when the commercials come on. I live in an apartment complex and am one of those night people you hear about and I am always having to use the “Mute” or turn down the volume. Some stations more than others. This is long overdue, but very low on the importance scale.

@MataHarley: #3

I don’t know anything about electronics, but there had to be a device installed that turns up the volume on commercials or they would be the same volume as the shows, LIKE THEY USED TO BE. Why can’t they just turn off that device?

I’m still running off of an antenna and could watch over 30 stations if I want to. I’m old enough to remember NOT turning down the volume when commercials came on. I can’t tell you what year.

@MataHarley: #7

“OFF” buttons will be installed on many politicians after the next election.

@MataHarley: #23

I would like to see a device made that goes between the TV and external speakers that lets the viewer remotely set the maximum volume. The programming would still have the ups and downs, it just wouldn’t get any louder than the viewer sets it. Truck drivers would love to have these on their CB radios for the over-powered illegal radios that put out way too much power so that most of us would have to turn our volume down.

This is all I have to say about it. No more comments needed.

If advertisers have no guarantee they will be able to get your attention for 15 seconds, or thirty seconds I doubt they will be willing to pay as much for ad time as they do now.

Is Obama trying to dry up funding for all but approved Obama-TV?

@MataHarley: #26

I am moving at the end of January and won’t settle in on any place for several months, so I ain’t taking much with me. I will be buying me one of those new fangled TVs when I do, so the problem should be solved. I will have to keep those devices in mind just in case. Thanks.

How did you know I drive a Toyota? You all know too much about your commenters. Ha Ha.

Sometimes a simple, straightforward law is all it takes to nail a problem.

Now if the feds could do something about the liberal moonbats that seem to like to roost at FA… 😛

@anticsrocks: I look at it a little differently. You target only the people and things that bother you. The more they bother you, the more you want them to disappear. Curt and his loyal troops have made FA the target of a lot of libs. The more they attack, the more we are sure Curt’s Conservative Crew is doing their job. Keep it up CCC!

its about time…im tired for years hitting the mute button or lowering the channel….volume…its one of the few things congress did well….i lean to the right….now congress needs to pass a law to let me choose my cable channels…cables a rip off…..sometime freedom has to have common sense..so stop whinnnings…

I’m not sure I understand what this has to do with broadcasters. Most if not all broadcasters already have this equipment in place. Loud commercials are generally caused by the people that make the commercials over modulating the audio signal.

@Smorgs – I’m on board, but was just trying to inject a bit of humor. 🙂

@martin: #31

One way to complain about the high cable bills and the unwanted programs is to go back to the old fashioned antenna. I get over 30 stations in my area. You can also get TV over the Internet now. There are also devices to take it from your computer to your TV set.

@MataHarley: #32

Thanks for the info.

@MataHarley: #37

They have shot themselves in both feet several times. I just hope they don’t run out of bullets. They are like “The Ballad of Irving.” He wasn’t too smart either.

He was the hundred and forty-second fastest gun in the West and was looking for 143.

Well, finally Irving got three slugs in the belly.
It was right outside the Frontier Deli.
He was sittin’ there twirlin’ his six gun around,
And butterfingers Irving gunned himself down!

We’ll have to start calling the liberals “Irving” and hope they keep twirlin’ their six guns around. The bigger the gun, the bigger the holes.

Though Mata certainly has more info on the actual technology of this, my understanding of the volume difference has always been more simplistic. It’s not about advertisers pumping up the sound to get our attention, it’s simply that they record in mono while the actual programs are in stereo. Now, instead of having separate tracks going through each speaker, now you have the same track going through both speakers = louder. If commercial producers were to upgrade to stereo, it would not be cost effective for them. Certainly, you can compress audio files… but you do lose sound quality in doing so. And we’ve all seen youtube videos that don’t sync with the picture. Perhaps it’s a better solution for television manufactures to provide a setting that senses when sound goes from stereo to mono and is programmed to adjust the volume when it switches. Could be a great selling point, and could pump money into the economy.

@Cary: #41

The Smothers Brothers advertised for Magnavox and said it was the “smart” TV because it did just that.

MATA, 37, HI, I would think that when our conservatives arrives along with the teapartyers,
they could teach those DEMOCRATS how to , and I ‘m just guessing that yes they will shoot themsel in the feets after that.
bye 😛

My two cents:

I also think there already is a law, or a regulation more likely, by the FCC which says that the commercials cannot be louder than the programming. But if your programming has a high point of, say a lady screaming or an explosion that is the exception. In other words, the loudest few seconds of auido. Now the commercials cannot be louder than the highest point of the programming, so take that explosion and voila, your commercial seems louder because it is continuously at that high point.

This is my understanding, but I could be wrong. (Hey, it happens…)

@MataHarley:

Thanks for clarifying this, Mata… I guess my understanding is extremely antiquated! As for Karaoke (which I HATE!), I always assumed that the vocals were on a separate track, which was then turned off for the bad bar singer! The most I know about sound is how to properly speak into a microphone, including not blowing my “p” sounds!

What congress is trying to do here is not easy or trivial. The reason adverts and programs used to be closer in level is because someone used to be listening to them and adjusting. Now if the program just happened to be in a quiet suspenseful moment before the ad from the local car dealer, you are quite likely to be disturbed even if the average VU level of the Ad and the program are the same.
Then we get into the reason for a “loudness” button on old stereos — if the frequency content between the ad and the program are quite different the subjective loudness will vary depending upon how loud your TV is turned up. So what sounds perfectly fine to me sounds disturbing to you.
It is the same on mastered CD’s vs your iPod. How many times have you had to adjust for uneven volume between tracks on a CD album? How many times have you had to adjust the volume when your ipod started a new track? I assure you that the Berlioz and the remastered Beatles on your iPod both peak at digital full scale — the maximum instantaneous peak on both is the same.
Someone has listened to all the track on an album and adjusted the levels to match. but between artists and albums each will have different dynamic range, and thus a different optimum playback level.

Trying to fix the bolds.

jeremy, hi, I couldn’t get your link, a page open saying not found
bye

@ilovebeeswarzone: That’s because he is a spammer, beezy. Spammers have bogus websites that either want to sell you something or steal your personal information. They spam blogs with the hopes that a few people will click on their links.

That’s why Curt removed his post.

anticsrocks, thank you, I would not see the difference.

Bees #51
That is one reason you need to keep your virus protection constantly updated. I recently received an email from a relative who didn’t send it. He has a virus in his computer that is sending emails without him knowing it. I am guessing he opened an attachment that had it, or he went to a Web sight that downloaded it without him knowing it. Since I have an Apple computer, and since viruses are written for PCs, I don’t have to worry about that kind of stuff.

SMORGASBORD, HI, thank you for the advice, My new laptop is equipt with NORTON and
hp, and another one spyware that make me jump everytime it comes, with a terrible noise,
I already paid 75 dollard for NORTON, IT look like they all check it all. I rely on them because I’m ignorant on it. bye
are still crusing up north west?

MATA, you mention about a button on the side of speaker to lower the sound of commercial, wel I was thinking that if you had the same but made like a small gun, so yo shoot at the commercial on tv
and it lower the sound and you have fun in the same time, I bet a gadget like that would sell fast and It would keep people cool instead of angry. bye

@ilovebeeswarzone: #53
I am visiting my brother in Onalaska WI, then my brother in Hibbing MN, then my son in Winnipeg, then to the northwest.

SMORGASBORDS, wow, that is a trip of a lifetime, you relay must enjoy all of it,
take care bye

Unfortunately, the Broadcasters are ignoring this. I phoned in a complaint to the FCC and they sent me a letter telling me that I didn’t provide all the needed information(my state being among the information they say was missing.) If this were the case, how did their letter get to me. Additionally, the information for the complaint was taken by a FCC employee. If any infomation was missing it was due to the employee not asking the question or not writing down the info. Now the commercial volumes are back to prelaw levels, if not louder. Just another example of how companies now run this country.

ummmm…..Mute button is rather moot after waking up/disturbing other houshold members when the Volume of a commercial shoots up so high. Volume buttons on controllers are used to CONTROL the volume. If companies are just allowed to remotely control my volume…what good is my remote?